With years of proven experience, deep expertise and comfort operating in large scale, complex and global organizations, I can bring value, knowledge and impact to your organization in a variety of areas.
Additionally, my strength as a cross-team connector makes me an ideal unifier across departments and functional groups in large-scale, complex projects or initiatives.
Digital Transformation
End to end analysis and assessment of digital capabilities, processes and platforms from upstream down to consumer interaction and digital touchpoints
Strategic recommendations on team capabilities, investment areas, measurement strategies and data platforms, operational efficiency and OPEX reduction
Short, mid and long term roadmaps against critical organizational goals including revenue growth, scale, cross-channel integration and consumer experience
Design and implementation of internal processes and platforms, with particular expertise in implementing Agile teams and processes
Digital Product & Innovation
Conception and solution design of new features, platforms and technology designed to drive conversion at shelf and online
Utilization of AI-based recommendation systems for personalization and shopper assist, including media and marketing mechanisms
High-impact interactive and tech-forward design for retail, corporate campuses and experiential installations with a focus on brand and product showcasing, purchase and product awareness
Conversion and CRO focused feature development for e-commerce, including recommendation systems, unique merchandising approaches, virtual try-on and interactive product showcasing
Business Intelligence and Measurement Consulting
My career has been underpinned with a deep understanding and practical application of data, from analytics and full path-to-purchase analysis, measurement and optimization planning, and data-driven product development. Additionally, I have direct experience utilizing data science as a backbone for AI/ML products that drive conversion.
Measurement and analytics consulting, including hands on BI work
Quantitative data collection and survey design for upstream product development
Platform training, specializing in PowerBI and Excel
Measurement plan setup, insights mining and data storytelling for organizations
Data strategy for broad measurement and aggregation of data across complex organizations
