Fred Gerantabee

More about me

Born and raised in Queens, NY, I grew up with the diversity, culture and industry that only New York can offer. My appreciation for the intersection of art, business and a broader world view has been a foundation of my career and approach to life in general.

My early passion for design was influenced by my father, a successful commercial and fine artist who was an early adopter of computer-based design. These were catalysts to my somewhat accidental venture into the world of online business & web technology during the first Dotcom boom.

Since then, my career has developed from the ground up through hands-on programming, product design and building digital capabilities at each company I’ve been a part of. My belief is that these areas are true drivers of business growth - which I’ve put into practice through a career focused on future-facing consumer experiences and the enablement of marketing and brand building.

My journey has taken me from tech team leader, Disney cast member and author to global agency executive and digital leader at companies such as COTY & EssilorLuxottica.

I also happen to be an unapologetic guitarist, father to a cool kid & beach town dweller.

More about me

I was born and raised in Queens, NY, enjoying city life while benefitting from New York’s diverse population, arts culture & centers of industry. My original plan to follow my father’s career path as a commercial artist evolved with the first dot-com boom, and I dove head first into the the web’s power to communicate, sell & inform.

I started out as a website manager, and a jack of all trades coding, developing content and managing site features & inventory. From there I spent several years honing my chops in the financial industry building web-based trading tools & dashboards. Not sexy, but formative for sure, and a bootcamp education in data and backend systems that stuck with me.