Fred Gerantabee: Data, Commerce and Transformation Leader

Decades of proven leadership at the intersection of technology, commerce, product, and digital transformation.

Real-world business results driven by strategy and deep domain expertise

I’m an award-winning, industry-recognized technology and digital executive with a career spanning agency leadership, global brand portfolios, and consulting across multiple industries providing a unique 360° perspective. I bring particular experience in CPG, FMCG, Skincare and Beauty, where I’ve delivered measurable impact in capabilities, revenue, and conversion growth.

Alongside big-picture strategy and large-scale team leadership, I offer hands-on expertise in technology, commerce (retail and online), and data science.

Utilizing these three disciplines in concert, I’ve served both as a senior individual contributor and subject-matter expert, as well as a generalist leading high-value, global teams where digital growth is a core mandate.

My experience includes leadership roles at Disney Interactive, WPP and Omnicom agency networks, COTY Beauty, and EssilorLuxottica. As a contractor and consultant, I’ve partnered with the U.S. Army and Navy, Komatsu Mining, HAECO Aerospace, and multiple e-commerce businesses.