Hello, I’m Fred.

I’m an award-winning digital and consumer experience executive who has built my career on leveraging digital channels, new technology and strategic prowess to grow brands and increase product sales.

My passion and expertise lie at the intersection of digital innovation, brand experience, and holistic business strategies to bring great products to market and enable a comprehensive brand strategy.

My core philosophy is that business growth comes from the right product, the right message and the right channel experiences. My deep subject matter expertise in areas such as technology, digital marketing and product design have been an anchor for a career built on creativity, innovation, and leadership.

My proven ability to develop successful business strategies comes from years of real hands-on experience and a track record of success with big global brands across several verticals.

Areas of Expertise

  • Brand Growth & Marketing Enablement Through Digital Innovation

  • End-to-End Consumer Journey Design & Strategic Development

  • Strategic Roadmap Planning Digital Product Development

  • Digital Capabilities Development & Staff Planning

  • Agile training and application within your organization’s work streams and ways of working

What Can I Do For You?

I limit myself to working with a small number of clients in order to provide them with dedicated focus and attention. I can be a part of a working team or serve as an adjacent ‘voice’. My solutions and expertise include:

  • Work with organizations and brands to evolve and grow through digital-first strategies and capabilities

  • Consumer focused, digital product and channel planning for your project, brand or launch

  • Analyze and plan true end-to-end consumer experience from first touch and acquisition to post purchase customer service and remarketing

  • Innovative and high end hybrid retail/digital experiences and tactics that are scalable and cost-conscious

  • Assessment and recommendations on potential M&A, new business models or products

  • Provide an objective and informed view of your organization’s roadmap and collaborate on optimized recommendations for growth

Career Highlights

  • Over 20 years in senior & C-Level roles within global, multi-billion dollar companies

  • Emmy, Webby, Glossy & One Show award-winning work with Walt Disney Internet Group. COTY Cosmetics brands (CoverGirl, Rimmel, Clairol) & Canon USA

  • Recognition as an industry leader, subject matter expert and innovator, with published statements or features in Forbes, WWD, Glossy, Digiday & WIRED

  • Named one of WWD’s Top 50 Executives Moving Beauty Forward

  • Tenures on both sides of the table across several verticals, providing a unique  360-degree view of the client-service-consumer model